Hank Deenen Landscaping Ltd. included in first 10 companies to earn the Landscape Industry Accredited Company Designation
IN MEMORIAM HANK DEENEN
Hendricus Martinus Deenen, founder of Hank Deenen Landscaping Limited, passed away peacefully at the age of 91.
Hank was a strong believer in Landscape Ontario. He fondly recalled meetings in the basement of his home of the OGMLA (Ontario Garden Maintenance and Landscape Association) and was a member of OLCA (Ontario Landscape Contractors Association) These were two of the three associations that came together with the Ontario Nurseryman’s Association to form Landscape Ontario in 1973. Both Hank and his son Harold attended the unity meetings.
Hank emigrated from Holland in 1952 with $17 in his pocket. Like most emigrants, he and his wife Maria found work wherever it could be found. Having grown up on a farm, his natural talent in landscaping became apparent when he began maintaining the property of the factory he was working in. The neighbouring properties began to notice and wanted the same service. Hank Deenen Landscaping was born and in 1954 became a full-time venture.
Hank embodied the principles of honesty, integrity and the importance of kindness to all. These principles extended to his business and every person that worked there. One acquaintance simply said that Hank was the definition of a gentleman. He loved to walk, and had a smile for everybody he met. Although he was born in Holland, he was a staunch Canadian, raising the flag every Friday at his cottage.
In lieu of flowers, donations made to Scarborough General Hospital would be greatly appreciated by the family. www.tshfoundation.ca
Industry Certification is a Milestone for Employee
Cassandra Deenen has completed her CLT Certification in Turf Maintenance. The Landscape Industry Certified Technician program is an internationally recognized, industry-developed program that sets and maintains standards for the landscape industry.
Pictured above proudly displaying her certificate, Cassandra received her CLT designation by successfully completing the organization’s combined written and practical examination process designed to test knowledge, technical skills and safety practices in the industry.
Silverio Pimental Awarded Gold Watch for 25 Years Service
This is the 8th watch accepted by long term employees for outstanding service.
Harold Deenen wins President’s Award at 2016 National Awards of Landscape Excellence
August 17, 2016, Kelowna, BC – Long-time industry veteran and volunteer, Harold Deenen, CLM, has won the 2016 CNLA President’s Award for his outstanding commitment to the industry and association. CEO of Hank Deenen Landscaping, Harold is also a Past President of CNLA, Treasurer for the Canadian Agriculture Human Resource Council, and current CNLA Human Resources Chair.
Passionate about horticulture and the impact green has on our future, Harold Deenen has devoted countless hours of volunteer work in this field. This stemmed from the belief you should invest time where your heart lies. The industry has recognized his efforts over the years by presenting him with both the Frank Ewald Junior Landscape Award for outstanding leadership to the horticultural industry and Honorary Life Membership in Landscape Ontario Horticultural Trades Association. His enthusiasm has grown from an unstoppable belief in his profession and for those who work in it.
As CEO of Hank Deenen Landscaping Ltd. Harold brings his zeal for professional excellence and the environment to a corporate level. Originally founded by his father over 60 years ago, the company has grown to become an industry leader by emphasizing training, education and a healthy respect for the environment. The company won the first ever Environment Award presented by Landscape Ontario in 2000.
Harold’s professional credentials include Landscape Industry Certified Manager (the first CLM in Canada), Landscape Architect (OALA), Landscape Technologist (HLT) and Horticulturist/Landscaper/Greenskeeper (C of Q).
On a more personal note, Harold is equally comfortable above and below the water’s surface. While he is happiest boating on board “Wreckless”, he is also a private pilot and scuba dive instructor. He firmly believes that “balance of life” is an essential ingredient to happiness and success. He and his wife Linda, have two children and two grandchildren
Hank Deenen Landscaping Ltd. steps in after local resident scammed by an unregulated lawn-care outfit
Hank Deenen Landscaping Ltd. saw a Global News report about an uncertified lawn cutter who took money but didn’t finish a customer’s job last Friday.
Alongside local professionals LawnSavers, Deenen Landscaping visited the wronged resident and provided her with full service on her property for free. As Sean O’Shea reports, it was the happy ending to a story that began with a dogged pursuit.
Link to the full story can be found at the Global News webite or by following the link below.
Hank Deenen Landscaping Ltd. wins Award of Excellence in website design
The award was presented to the company by Landscape Ontario and recognizes outstanding contractor web design and functionality in the industry.
We are very excited and honoured by the recognition, as well as proud of our always evolving web presence.
Arlindo Dos Santos accepts 25 years of service watch at staff Christmas party.
This is the 7th watch awarded by the company in its 63 year history.
Hank Deenen Landscaping Ltd. receives
Award of Excellence at Landscape Ontario Awards 2015
The 2015 Landscape Ontario Awards were held on January 6, 2015. Hank Deenen Landscaping Ltd. was very pleased to be presented with an Award of Excellence for the City of Toronto – Withrow Park in the Special Interest Construction category.
Hank Deenen Landscaping Ltd. has attained Smart About Salt Certified Contractor status
The Smart About Salt program is designed to manage and improve winter safety and reduce salt use for the environment.
Certified Contractors are companies that have commited to uphold the principles of Smart About Salt and are actively working to help protect the environment of your community.
Hank Deenen Landscaping Ltd. has become a Certified Contractor for Smart About Salt by meeting the Smart About Salt Certification Standards and submitting an annual report verifying that they manage their salting operations to reduce the amount of salt they apply, while maintaning the safety of their clients.
Hank Deenen Landscaping receives Award Of Excellence in
Landscape Maintenance from Landscape Ontario
LandscapeOntario Congress (Canada’s Premier Green Industry
Trade Show and Conference) was held January 7-9th at the Toronto Congress Centre. Leaders in the Landscaping field were awarded for excellence in several categories; including Landscape Maintenance, in which Hank Deenen Landscaping won the award for it’s work at the headquarters of Mandarin Restaurant.
“Ontario’s inspired landscapes are due to the efforts of talented professionals, passionate in their love of nature. Driven to go above and beyond what is expected, our members strive to leave a positive environmental legacy for future generations. It can be challenging to select the best of the best each year ” says Denis Flanagan, Director of Public Relations and Membership at Landscape Ontario.“
Our Awards program is a great incentive to ensure members continually strive for excellence in creating distinctive landscapes and green spaces in Ontario. We are very proud to honour the men and women who make up Ontario’s green industry.”
More than 600 industry professionals attended the 2014 Awards of Excellence ceremony held at Toronto’s International Plaza Hotel on Tuesday, January 7. The awards recognize the breathtaking design and master craftsmanship in landscape construction, maintenance and design projects created by Landscape Ontario members
Hank Deenen Landscaping receives Accreditation from Contractor Check
Contractor Check assesses the Health & Safety policies and procedures of contractors to ensure they are meeting legislative standards and industry best practices. Once accredited, contractors are entered onto a web-based register that clients are able to access. From this, clients can select contractors from across Canada who have demonstrated an acceptable minimum level of Health & Safety competency.
Hank Deenen Landscaping Recognized as the Green Industry
Leader in Landscape Maintenance
Toronto, Ont., While Landscape Ontario celebrates 40 Years of professional service at Toronto’s Doubletree By Hilton Hotel gala, all eyes are on the winner of this year’s Award of Excellence for Non-Turf Maintenance, Hank Deenen Landscaping Ltd. The company; which has been in the business for well over 50 years itself, is being recognized as the front-runner in Landscape Maintenance. The evening was hosted by Frank Ferragine of Breakfast Television and City TV, and included several special presentations celebrating the association’s and show’s 40-year anniversary.
Hank Deenen Landscaping Ltd. Expands Head Office!
Our Current facilities are bursting at the seams, so we have moved to a new
location that is double the size! As we continue to grow, so does out ability to
offer our customers award winning Grounds Maintenance, Landscape
Construction, and Snow Clearing Services.
We are still in the Greater Toronto Area, just down the road.
Please make note of our new address:
1690 Midland Ave.
Our telephone and fax numbers remain the same, for your convenience:
Phone: (416) 757-3218
Fax: (416) 757-8667
Hank Deenen Landscaping on NewsTalk Radio 1010
You may have heard our radio commercials on News Talk Radio 1010 AM. We are currently quoting Grounds
Maintenance Service for the 2014 season.
If you have not yet booked your service, don’t delay, call us
today for a free quote. We appreciate your business!
Frank Deenen Earns CLP
Milton, ON – The Canadian Nursery Landscape Association (CNLA) is pleased to announce that Frank Deenen of Hank Deenen Landscaping Ltd. in Scarborough, ON recently passed the Certified Landscape Professional Designation (CLP) exam and is now certified.
The Canadian Nursery Landscape Association (CNLA) and the Professional Landcare Network (PLANET) have developed the Certified Landscape Professional (CLP) program to provide professional recognition to competent individuals who are engaged in the business of horticulture. The designation is designed for the owner/operator or manager within the business who already has a combination of 5 years of education and experience in the industry .
The CLP exam is based on a series of seven self-study manuals that focus on: managing marketing and sales, leadership and corporate citizenship, innovation, strategic business and succession planning risk, law, contract and government, technical exterior landscaping and interior landscaping, human resource management and corporate financial management.
CNLA‘s certification programs have been developed to raise the level of professionalism in the industry and encourage continuing education. Those who have passed the CLP exam have proven they have adequate knowledge of not only the technical aspect of the industry, but the principles and practices of managing a successful and capable landscape business.
CNLA represents more than 3, 400 professional interior and exterior landscape maintenance, installation, design/build contractors, retailers, growers and suppliers nationally.
By Wendy Jesperson, Featured in Landscape Trades January 2008
As the first Canadian to receive the Certified Landscape Professional designation, Harold Deenen was one of the driving forces behind bringing certification to Canada. He continues to champion certification within his company, Canada’s trade associations and the entire horticultural community. As CEO of Hank Deenen Landscaping in Toronto, a third-generation landscape construction and maintenance business, Deenen was asked to serve on the board of governors for ALCA (Associated Landscape Contractors of America), now known as PLANET. The U.S. organization required that all board members be certified, so Deenen dutifully set out to earn his CLP. “I took the U.S. exam and failed the human resources section, but that experience clued me in to the fact that some of the material in the exam was dated and strongly American,” Deenen explains. He received his CLP certification in October of 2004 and then made it his personal mission to bring the exam to Canada, but not before ensuring the exam as updated and regionalized. The Canadian Certification Committee reviewed the entire exam and concluded that it needed a complete rewrite.
Deenen’s partner in the CLP mission was Bruce McTavish, of the British Columbia Landscape Nursery Association. McTavish facilitated group sessions designed to update the CLP materials and hired sub-contractors to write and update various sections. After some testing and fine tuning, the new CLP exam was launched in 2005.
CLP Fits The Bill
“I had always been involved with the Certified Horticulture Technician program,” says Deenen. “In the U.S. they consider CHT a foreman’s certification. It’s a great program, but it falls short in measuring the business and administrative skills that are necessary for owners and managers – now CLP fills that void perfectly.” For Deenen, it’s less about hanging certifications on the wall, and more about people pushing themselves to improve skills. “You can guarantee that by going through the CLP exam, you will become a much better businessperson,” Deenen says.
With 50 or so employees, Deenen is promoting the benefits of certification on a daily basis. He has two managers working on CLP right now. “It’s a great benchmark for staff that are moving up the ladder and taking on more managerial roles,” he says.
Standing out in a crowd
Keeping customers informed about certification is a priority for Deenen. “It is very difficult for a consumer to tell one landscape company from another, so we do our best differentiate ourselves,” he explains. While he admits that ‘professionalism’ is an overused term, Deenen wants his customers to know that Hank Deenen Landscaping believes in bench marking to ensure quality work from qualified staff.
“We are also very proud of our safety culture. Everyone in the company, including me, has undergone safety training and testing and is safety certified. We are now working towards our third year of zero accidents and zero lost time,” Deenen explains.
Deenen says he would recommend purchasing the CLP study manuals to anyone. “It is such a fabulous reference manual for doing business better,” he says. Read the manuals, Deenen suggest, and concentrate on the areas you know you aren’t great at. “One of the most important parts of learning is self-assessment,” notes Deenen. “I enjoy a challenge and I always like to know where I need to improve.”
With the help of CLP seminars available through provincial trade associations, and some old fashioned studying, Deenen feels confident that CLP status is achievable for many horticulture industry business owners. “I understand that a lot of people are afraid of tests, but it is important to challenge yourself,” he says. “Even if you take the test and don’t pass all the modules, at least you have identified the areas you need to work on – and there is no failure in that!”